Relationships…the day after tomorrow

I have been tasked to come up with a curriculum for aspiring novelists, sort of an ersatz MFA program in genre fiction, that can be delivered via online classes.

To me, such a curriculum would break into three parts: the writing, the business and the marketing.

Yes, business and marketing are different aspects, because business is query letters, synopses and deadlines while marketing is websites, blogs, Amazon/B&N/Facebook author pages, Twitter & connecting all of the above.

But what order does stuff come in? Characterization before plotting? Or basic grammar, because writing it properly in the first place is easier than editing later?

If anyone reading this has any thoughts on the subject, I would be delighted to hear them.

Thanks,
Val