Best Cat Food Commercial Ever
Have you seen the new Fancy Feast commercial?
The one with the gorgeous persian kitten (not a no-nose persian, mind you, but a short-nose persian). Fluffy, white, and adorable, purchased by a man to impress a woman.
The kitten that could be a clone of the woman’s beloved childhood cat (seen in the first 5-10 seconds of the commercial).
The kitten wearing the collar with the gigantic heart-shaped tag (well, gigantic for a two-month old kitten) engraved, “Will You Marry Us?”
Yes, it was cheesy and played on cliche and stereotypes. Yes, it was emotionally manipulative. Yes, it made me bawl — not sniffle, not cry, but soak-two-tissues bawl.
In 30 seconds. With no dialog. That’s storytelling.
Best. Cat food commercial. Ever.
[…] Some people dissect books in their blogs. Some people dissect movies. Me, I have two day jobs, so I only have the attention span to dissect TV commercials. The best television ads are incredible storytelling (witness the Best Cat Food Commercial Ever). […]